Performance Marketing Insider
The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can … Read the whole story
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed apps targeting 120 publishers. It placed JavaScript code into digital ads running across … Read the whole story
Google's formal announcements have a material impact on business and plans for technical SEO, but only 53% participating in a study said they have … Read the whole story
Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, … Read the whole story
Working with creators and influencers from 44 countries, Air Media-Tech translates content into over 20 languages so creators can more easily expand to global … Read the whole story
Efforts to draw lines between displaying content and recommending it "are technologically arbitrary and unworkable," the Center for Democracy & Technology and others say … Read the whole story
At a time when plenty of consumer marketers are leaning into acronyms like ESG -- environmental, social and governance -- as part of their … Read the whole story
AmazonSmile will remain open until Feb. 20, 2023. Charities that have participated in the AmazonSmile program will receive a one-time donation from the company … Read the whole story
Direct mail is poised to make a comeback as small- and medium-sized businesses face higher prices to advertise on social media. Read the whole story
"Expanding on conversations with the ANA, the JIC has elicited participation from advertising agencies to give the buy side a seat at the table … Read the whole story
70% went to digital channels, up from 54% in 2021, reports MediaRadar. Read the whole story
