Search & Performance Insider
L'Oreal introduces the world's first handheld lipstick applicator designed for people with limited hand and arm mobility. Read the whole story
Employees will remain on the company's payroll for 60 days and receive at least 16 weeks of salary in severance, along with other benefits. Read the whole story
Microsoft Advertising released a model into general availability that it calls "last-touch attribution for automated bidding" on the Microsoft Audience Network this week. Read the whole story
Anuz says its technology measures ads in gaming environments in real-time, collecting unique data points about intrinsic in-game ad placements -- including average screen … Read the whole story
The IAB argues to the Supreme Court that Section 230 protects web companies from lawsuits over for content created by users, as well as … Read the whole story
TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media … Read the whole story
COMMENTARYA Liquid Death spot works because items way more expensive than Liquid Death cause the vomiting, according to principles espoused by Consumer Behavior Lab … Read the whole story
Drug companies spent about $14 billion on advertising last year, according to Statista, and are projected to spend $15 billion this year. Read the whole story
- COMMENTARY
For one: Introspection warns of potential pitfalls by identifying if the organization understands and universally accepts its shared goals. Read the whole story
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure … Read the whole story
COMMENTARYThe quest for new ad currencies is getting crowded and noisy, if not actually cross-purposed. What the industry needs is an actual joint committee … Read the whole story
- COMMENTARY
From writing a better brief to targeted messaging and capitalizing on the experiential value of "screenagers," here are three common-sense ideas and tips on … Read the whole story
- COMMENTARY
Did you stop because you were principled? Or was it because you had genuine content concerns and wanted to ride out the storm before, … Read the whole story
