Performance Marketing Insider
by Laurie Sullivan, Staff Writer
NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms
and … Read the whole story
by Laurie Sullivan
Microsoft on Tuesday reported revenue declines from its Windows OEM Operations and from Xbox content and online services, but increases in cloud and services … Read the whole story
by Laurie Sullivan
Similar to the changes made in Europe for many of the same reasons, users in India will now have an option to choose their … Read the whole story
by Laurie Sullivan
Business openings reached an all-time high in 2022, growing in 86% of states. Growth exceeded 2019 levels, particularly in the South, according to Yelp … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
When I was gifted an Apple Watch. I realized Apple Maps was simpler and cleaner than Google Maps. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A leading analyst breaks down how these networks are changing the ad scene -- and how that can help (or hurt) retailers. Read the whole story
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by Ray Schultz
Advertisers using Google Ads are in danger of having their brands co-opted by spam messages promoting sex websites and scams. Read the whole story
COMMENTARY
by Jessica Phillips
By approaching the Super Bowl with a modern lens and leveraging the power of influencers, brands can reach a wider audience. Read the whole story
by Ray Schultz
Many consumers visit sites to compare prices or get ideas, Lucidworks reports. Read the whole story
COMMENTARY
by Jared Belsky, Op-Ed Contributor
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A broad view of recent industry initiatives to create standards for audience measurement goes beyond who these groups include to look at the upfront … Read the whole story
by Joe Mandese
Mindshare's brand refresh separated the terms "mind" and "share" to connote a new kind of collaboration with the other professional services entities it does … Read the whole story
by Ray Schultz
ProfitWheel helps brands garner insights from their first-party data. Read the whole story
by Wayne Friedman
Disney says its clean-room technology and Disney Audience Graph technology are working with most major agencies and media holding companies including Dentsu, Horizon, IPG … Read the whole story