Albert AI developers aimed to prove the company's technology can improve creative performance by optimizing ad parameters from among preset options that meet or exceed the advertiser's KPIs. Read the whole story
The ad option allows advertisers to bid on keywords, triggering Promoted Tweets to users in specific search results. The goal is to reach people … Read the whole story
Google Search will enable auto dealerships to serve up lot inventory directly in search listings. Read the whole story
Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to … Read the whole story
ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewards ecosystems for brands, creators and nonprofits powered by Web3 tokens, encouraging campaigners … Read the whole story
Google is pressing a federal appeals court to reconsider its decision reinstating privacy claims brought by parents of young YouTube users. Read the whole story
The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves … Read the whole story
This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our … Read the whole story
Forever Mom is first and the Live Universal Awareness Map second. Read the whole story
Although 48% of firms said they had recently been embarrassed by their site, 87% said their site met all or most of their expectations, … Read the whole story
No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, … Read the whole story
More than a third of children in the U.S. said they had experienced harassment on YouTube compared to 35% who experienced it on Facebook, … Read the whole story