Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Raj De Datta, co-founder and CEO of Bloomreach, talks about how the company will continue to expand geographically and through technology this year. Read the whole story
by Laurie Sullivan
While total YouTube spend increased just 3% YoY in Q4 2022, it was up over 34% on CTV. Read the whole story
by Laurie Sullivan
The Rebuild Local News coalition proposed a dramatic tax-based solution to the problem of disappearing local journalism, which is having significant social and political … Read the whole story
by Laurie Sullivan
Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across … Read the whole story
by Colin Kirkland
MusicLM is Google's new artificial intelligence (AI) system built to generate music from any genre from simple text descriptions. But Google says it has … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Most expect that the desired outcome of this week's antitrust lawsuit against Google will be the separation of Google's ad-tech businesses. Read the whole story
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by Colin Kirkland
Geoff Renaud, CMO of Web3 agency Invisible North, talks about where AI technology might lead for brands and agencies, and what dangers these emerging … Read the whole story
COMMENTARY
by Tiffany Delmore
It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes … Read the whole story
COMMENTARY
by Karlene Lukovitz
Combining retailers' transactional and consumer profile data with TV's engagement factor and increasingly sophisticated targeting will create a uniquely powerful marketing opportunity. Read the whole story
COMMENTARY
by Rebekah Brooks
For one, know your audience. Don't assume all European countries hold the same values. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over half of all firms are increasing their direct-mail budget this year, Lob reports. Read the whole story