Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Yu. "The impact of AI to users and marketers is similar, taking AI and applying it to applications that … Read the whole story
by Laurie Sullivan
Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the … Read the whole story
by Laurie Sullivan
A former Yandex employee allegedly leaked source code containing 1,922 ranking factors used by the Russian search engine in query results. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine. Read the whole story
by Steve McClellan
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their … Read the whole story
by Karlene Lukovitz
As has been demonstrated in the past, advertisers are too dependent on Facebook to let content concerns get in the way for long, if … Read the whole story
by Joe Mandese
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who … Read the whole story
by Wendy Davis
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claiming that the company wrongly targets ads to Alexa users. Read the whole story
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by Richard Whitman, Columnist
According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more … Read the whole story
by Wayne Friedman
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear … Read the whole story
by Joe Mandese
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agency holding company that does not publish … Read the whole story