"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Yu. "The impact of AI to users and marketers is similar, taking AI and applying it to applications that … Read the whole story
Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the … Read the whole story
A former Yandex employee allegedly leaked source code containing 1,922 ranking factors used by the Russian search engine in query results. Read the whole story
The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine. Read the whole story
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their … Read the whole story
As has been demonstrated in the past, advertisers are too dependent on Facebook to let content concerns get in the way for long, if … Read the whole story
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who … Read the whole story
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claiming that the company wrongly targets ads to Alexa users. Read the whole story
According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more … Read the whole story
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear … Read the whole story
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agency holding company that does not publish … Read the whole story