Performance Marketing Insider
AI software firm C3 AI has released the first product of its C3 Generative AI Product Suite, which uses a natural-language interface to locate, retrieve, and present all relevant data … Read the whole story
Super Bowl LVII fans can now watch the first teasers and ads on YouTube's AdBlitz channel, including the NFL's and Hyundai's Super Bowl in-game … Read the whole story
LinkedIn members can now customize SEO titles and descriptions to control how articles serve up in search engines, making it easier for others to … Read the whole story
Valpak announced Monday that 1,000 consumers will find a $10 cash prize in their Valpak Blue Envelope in February, expanding on its Instant Win … Read the whole story
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramount Global giving advertisers access to more premium video inventory. Read the whole story
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at the helm. He was named Global CEO … Read the whole story
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story
- COMMENTARY
And long term means the next decade, not the next twelve months, which may or may not be hit by an economic rough patch. … Read the whole story
Powered by an 18% increase in ecommerce in the fourth quarter, ComScore reports that online sales in 2022 hit $1.09 trillion. Read the whole story
Agency exec Stephanie Bunnell discusses how the tech doesn't always get pop culture references -- but worked well for a metaverse art gallery. Read the whole story
COMMENTARYAlthough U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, … Read the whole story
