Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Failure to provide helpful online answers to customer questions can mean loss of business. A recent study found 47% of consumers were unable to make an online purchase because the … Read the whole story
by Laurie Sullivan
Google plans to bring AI-like features to search, similar to ChatGPT's language-model technology, Alphabet CEO Sundar Pichai said on the company's Q4 2022 earnings … Read the whole story
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by Laurie Sullivan
Adthena has introduced several technologies, including one designed to automate when a brand's ad should appear, considering competitive bids on keywords or terms. Read the whole story
by Laurie Sullivan
The FTC reportedly is determining whether or not to file an antitrust lawsuit against Amazon. The report did not detail which parts of Amazon's … Read the whole story
COMMENTARY
by Alex Dinsmoor, Op-Ed Contributor
This principle of ROI's razor is that with all things considered in the equation of successful performance marketing, the best creative wins. Read the whole story
by Fern Siegel
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
by Sarah Mahoney
With profits evaporating and revenues slowing, a reshaped Amazon had its worst holiday period in almost a decade. Ad sales gained 19%. Read the whole story
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by Wendy Davis
"In its current form," TikTok poses "an unacceptable threat to the national security of the United States," Senator Michael Bennet says in a letter … Read the whole story
by Wendy Davis
"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketing, advertising, and analytics purposes on the GoodRx Platform without disclosure to its … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO Scott McDonald. Read the whole story
COMMENTARY
by Karlene Lukovitz
That's up from an average 13% between October 2021 and January 2022, per Pathmatics data. Read the whole story
COMMENTARY
by Julie Maines
Navigating inflation with richer insights into consumer emotion. Read the whole story
by Karlene Lukovitz
Now, both companies are focused on monetizing shorts' growing engagement. Read the whole story
by Robert Williams
Chatbots aren't sophisticated enough to handle customer questions, two-thirds of consumers say. Read the whole story