Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found. Read the whole story
Microsoft and Baidu on Tuesday provided more information on integrating AI in each company's respective search engine, one day after Google announced changes to … Read the whole story
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google SVP responsible for Google Search, Assistant, Ads and more, said chatbot service Bard … Read the whole story
The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation … Read the whole story
The tech giant claims the Republican National Committee failed to show it deliberately blocked conservative emails. Read the whole story
Warby Parker is urging a court to reject 1-800 Contacts' request to revive a lawsuit claiming Warby Parker wrongly used the term "1-800 Contacts" … Read the whole story
Sesame Labs, a web3 marketing platform looking to build a marketing stack for the future of the internet, has raised $4.5 million in a … Read the whole story
For Black History Month, retailers stock up on Black-owned brands in an effort to be more inclusive, How well is it working? Read the whole story
NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at its One23 developers conference in New York. Read the whole story
Almost all frequent listeners have taken action after hearing ads, company reports. Read the whole story
Businesses in the Americas and Asia-Pacific region tend to make personalization a greater priority than those in Europe. Read the whole story
PLG focuses on keeping customers engaged beyond the initial interaction, thereby increasing the revenue per user and overall ROI. Read the whole story