GumGum has achieved the MRC first accreditation for measurement of content-level analysis and URL reporting for CTV, for ads that serve through the Verity … Read the whole story

Yahoo isn't getting out of the ad-tech business, but the company will lay off more than 20% of its workforce. Read the whole story

"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data … Read the whole story

Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budgets, while 6% said they were not … Read the whole story

A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. Read the whole story

Some 12% of abandoned apps carried programmatic ads as of Q4, reports Pixalate. Read the whole story

The family of Nohemi Gonzalez, who was killed in a 2015 terrorist attack, are pressing the Supreme Court to revive a lawsuit against Google … Read the whole story

Virtual clothing is the most popular category of digital goods that people want to own in the metaverse. Read the whole story

BlackRock says the metaverse will change "work and play" with virtual meetings, golf outings, and concert experiences all being revolutionized by metaverse technologies. Read the whole story

U.S. marketers said they expect the share of podcast advertising bought programmatically to nearly triple by 2027. Read the whole story