Performance Marketing Insider
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe. Read the whole story
The NFL expects this Super Bowl will set viewing records. Samba TV on Monday already reported numbers, while Google and YouTube reported trends, searches … Read the whole story
COMMENTARYLin Song, co-CEO of Opera, believes now is the time for browsers to step up and become the gateway to an AI-powered web. Read the whole story
COMMENTARYWhen did the Super Bowl become the home for cross-platform promotion? This year's Big Game features Tubi, Peacock, Paramount+, Apple Music, Google Pixel, Fan … Read the whole story
- COMMENTARY
The new chatbot interface could enable readers to get around paywalls, 'Wired' contends. Read the whole story
COMMENTARYMarketers report finding ways to work around "currency" and cross-channel measurement issues, upping CTV budgets, and harnessing programmatic buying. Read the whole story
COMMENTARYFive years after Rishad Tobaccowala made the bold prediction that the supply of consumer ad exposure would decline 30% or more, it has actually … Read the whole story
The Chamber of Commerce is urging an appeals court to reconsider a ruling that allowed parents to proceed with privacy claims against YouTube. Read the whole story
More than 22,000 apps with ads detected were delisted from Google and Apple's app stores in 2022. Read the whole story
"This is mostly driven by TV inflation which will be at 6.8%" in 2023, a sharp deceleration from U.S. TV ad cost inflation of … Read the whole story
