Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Traditional search engines are moving toward AI and conversational chat, causing a gap in retailers' on-site search services. Research released Wednesday by ecommerce experience platform Nosto
suggests 69% of consumers … Read the whole story
by Laurie Sullivan
NP Digital has integrated paid search data into its Answer The Public technology, allowing marketers and search experts to use it as a ChatGPT … Read the whole story
by Laurie Sullivan
The Trade Desk released Q4 2022 earnings today, raising guidance for the current quarter and reporting record spend on the platform in 2022 of … Read the whole story
by Joe Mandese
Defining a "slowcession" as "coming to a standstill, but never going in reverse," a report projects the 2023-24 upfront will be hardest hit and … Read the whole story
COMMENTARY
by Joe Mandese
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. Read the whole story
by Karlene Lukovitz
Elon Musk now claims the company will stabilize by year-end, allowing him to step down as CEO. Read the whole story
by Steve Ellwanger
In Q4 ended Dec. 31, cbdMD sales fell 34% to $6.1 million-$4.9 million of which came from ecommerce. Read the whole story
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by Ray Schultz
Email is a relatively small contributor to traffic, while direct is first, Contentsquare reports. Read the whole story
by Todd Wasserman
No. 1 spot on USA Today's Ad Meter, by The Farmer's Dog, got 6.56 out of a possible score of 10. Read the whole story