Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft shared positive and negative reviews this week of its new AI-powered Bing search experience. Some unnerving responses came from people testing the platform. Read the whole story
by Laurie Sullivan
Susan Wojcicki, CEO of YouTube, will step down after nearly a decade in the role and 25 years at Google. Neal Mohan, chief product … Read the whole story
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by Karlene Lukovitz
Google Cloud is the first partner to join Cadent's clean room integration marketplace. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Key complexity drivers include alternative currency testing disruption, and the growth of ad-supported streaming and CTV ads. Read the whole story
COMMENTARY
by Jonathan Brown, Preetha Chakrabarti, Suzanne Trivette
While brands have only recently begun entering this space, some have already experienced intellectual property infringement. Read the whole story
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by Fern Siegel
The new addition will give Kochava access to Machine's Always-on Incremental Measurement (AIM) product. Read the whole story
by Robert Williams
Diverse consumers also develop affinities toward brands that follow through on promises of community support. Read the whole story