Performance Marketing Insider
Twitter has updated its ad policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. Read the whole story
The star of Microsoft's event at its Los Angeles experience center was its chat technology, codenamed Sydney, built into its search engine Bing and … Read the whole story
"Rather than simply fulfilling a search need, it's about helping the user spark new thinking and ideas," Matthew Mierzejewski, SVP of Merkle's Search and … Read the whole story
- COMMENTARY
Social media and ecommerce have become mechanisms for consumers to discover and purchase new items, without leaving preferred apps. Read the whole story
COMMENTARYFun fact: I actually struggle with headlines. But when I began drafting this column after reading "The New York Times" column about one of … Read the whole story
"Google cements its monopolies through exclusionary distribution agreements that steer billions of search queries to Google each day," the Justice Department and state AGs … Read the whole story
- COMMENTARY
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new CTV viewability standards - announced last June are still in beta. Read the whole story
- COMMENTARY
Many different brands took the No.1 spot of favorite Super Bowl ads, depending on who was doing the ranking. In the end, nobody loses! … Read the whole story
"We're estimating 10% productivity savings over three years. That translates to $50 billion in productivity savings from the elimination of excess waste that unduplicated … Read the whole story
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming. Read the whole story
