Google will soon roll out four features for Performance Max, from exclusions to video tools and analytics. Campaign-level brand exclusions are being added to … Read the whole story

Google is blocking news across some Canadian publisher websites in Google Search, Google Discover and other Google platforms in a test that affects less … Read the whole story

The tests, being conducted in response to a new Canadian law protecting news publishers' rights to negotiate with platforms, raise additional questions. Read the whole story

CTV users also were more likely to spend more time with their first app than with any other app during each tuning session. Read the whole story

MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story

Potential customers are able to take a 360-degree walk around the vehicle, sit in the driver's seat and virtually drive the sporty sedan. Read the whole story

Subscription-only, ad-free streaming platforms declined 30% to a 36 share in time spent in second half of 2022, while ad-supported CTV rose 55% to … Read the whole story

Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. Read the whole story

According to the companies, their collaboration going forward "will modernize GEICO's go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and … Read the whole story