Performance Marketing Insider
Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods … Read the whole story
Meta says its large language model (LLM) LLaMA released today can run on less power than other AI models built by Google, Bing, and … Read the whole story
LiveRamp has integrated Qonsent's consumer trust technology SmartQontract into its Authenticated Traffic Solution, enabling brands to gain "explicit consent" to use customer data based … Read the whole story
"Google systematically destroyed an entire category of written communications every 24 hours," the government alleges. Read the whole story
They must deal with the tasks set by their CEOs, including building the link between marketing and sales. Read the whole story
COMMENTARYSeventy percent of senior brand execs recently surveyed said that their creative for CTV and other digital platforms is basically the same, although there … Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
- COMMENTARY
If you're not fundamentally changing the way you engage with customers you're in trouble - as a brand or an agency. Read the whole story
- COMMENTARY
Most of the commentators on AI take great pains to say they know it isn't a thinking, feeling creature talking to them. But that … Read the whole story
Previously, Sprouse was creative director at BBH USA, where he helped shape the "Shop With Google" platform. Read the whole story
About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year. Read the whole story
