Microsoft's Bing chatbot continues to personalize the experience to use the technology, similar to traditional search. Read the whole story

Sites featuring video and computer-game content have some of the highest ad-block rates. Publisher Collective has launched a consulting business focused on optimizing campaigns, … Read the whole story

Today, Snap announced "My AI," a new customized chatbot with the latest version of OpenAI's groundbreaking GPT technology. The new feature is integrated directly … Read the whole story

A court has agreed to hear Google's appeal of a judge's order allowing consumers to proceed with a class-action over app-store policies that allegedly … Read the whole story

The problem with the next media epoch -- the one we are living through now -- is that we may be giving up more … Read the whole story

MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story

The decline reflects extra tough comparison with January 2022, which was up 23.1% over January 2021. Compared with January 2021, January 2023 increased 15.0%. Read the whole story

Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video … Read the whole story

Service was quickly restored, judging by the rapid falloff in complaints. Read the whole story

As of last week, the deinfluencing hashtag on TikTok had accumulated more than 228 million views. Read the whole story

However, the power of brand image tends to fade when the economy slows down and consumers watch their spending more closely. Read the whole story