Performance Marketing Insider
PepsiCo is developing audio logos to represent its brands. "If your brand says a sentence, what does that sound like?," asked James Clarke, PepsiCo senior director, digital and social. Read the whole story
OpenAI's API for ChatGPT allows businesses to build the technology into an app, website, product, or service. OpenAI also launched Whisper, a speech-to-text model … Read the whole story
Google has updated two ad-network policies. The first, Google Ads malicious or unwanted software policy, will divide into three separate policies beginning May 9, … Read the whole story
But number of video plays increased, particularly among providers with FIFA World Cup streaming rights. Read the whole story
Among the VCs that market themselves itself well is First Round Capital, which has a successful Medium blog, a podcast, and pens op-eds. Read the whole story
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Here are some tips on how to pivot your data approach toward insight development rather than mere data collection. Read the whole story
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Meta is creating a new product group entirely focused on building "creative and expressive" generative AI tools to be used inside its products. Read the whole story
"This suggests LGBTQ+ patients would be much more receptive to a message coming from their doctor than an ad," per healthcare agency CMI. Read the whole story
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquired Advanced Ads, which specializes in advanced ad-management tools and plugins for WordPress … Read the whole story
The survey, from executive search firm Raines International found respondents "varyingly enthusiastic" about recent changes in communications, travel and work-life balance. Read the whole story
More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping. Read the whole story
COMMENTARYNew platform includes campaign it will adapt in all its "banners," including Safeway, Vons and Balducci's. Read the whole story
