Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Among enterprise marketers, some 58% plan to use AI for SEO and content creation this year, while 10% will use it to drive content generation, a BrightEdge survey on SEOs … Read the whole story
by Colin Kirkland
At its first global ad summit, Pinterest announced its new ad offerings, including a video ad placement on the mobile app to appear on … Read the whole story
by Colin Kirkland
Wunderkind, which helps brands target website visitors with emails and texts, has raised $76 million in funding, despite the ongoing controversy over ad targeting. … Read the whole story
by Wendy Davis
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garner unearned consumer consideration," 1-800 Contacts argues in new court papers. Read the whole story
COMMENTARY
by Joe Mandese
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Will linear TV be around in five years? Yes, according to ChatGPT. Read the whole story
by Robert Williams
Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot. Read the whole story
COMMENTARY
by Teodora Scutelnicu, Op-Ed Contributor
Will Probabilistic become the new Deterministic? Data clean rooms can create a safe exchange of data and potentially powerful new measurement solutions. Who will … Read the whole story
by Joe Mandese
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI. Read the whole story
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by Ray Schultz
They most like ads for products directly mentioned in the article, IAS reports. Read the whole story
by Richard Whitman, Columnist
Penn reaffirmed the company's long-term goal of 10% to 12% organic growth annually, which he predicted the company would exceed in the 2024-25 cycle … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email capture forms have been creeping from the front to the middle to the back, a report from Wistia states. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Australia's Measurement of Outdoor Visibility and Exposure has a new "X factor." Maybe it's time to bring it up from Down Under? Read the whole story