Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Digital agency LocaliQ, which supports local media including search, began a transformation with a campaign featuring customer testimonials from small businesses in healthcare, home improvement,
tourism and entertainment. Read the whole story
by Colin Kirkland
To bridge the gap between the virtual and physical world, The Plus Company global network of 24 creative agencies is bringing a virtual influencer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Market and audience research firm GWI found that in advertising, 22% are interested in AI, but 18% are concerned about the technology. Read the whole story
by Colin Kirkland
HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help … Read the whole story
-
by Ray Schultz
DoubleVerify's Authentic Direct provides a direct link to an advertiser's suitability profile and automates targeting, company claims. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email teams can use Microsoft Dynamics 365 Copilot tools to create email campaigns by typing in a few key details, Microsoft says. Read the whole story
by Joe Mandese
Criteria includes minimum requirements covering Big Data, privacy, transparency and interoperability, as well as seeking Media Rating Council accreditation. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Is ChatGPT a tool that marketers should embrace -- or a job killer? How about both? Read the whole story
COMMENTARY
by Martin Kelly
At the end of the looming recession, advertisers will face stricter data and privacy regulation as they try to prove value amid tightening purse … Read the whole story
by Joe Mandese
Global spending is projected to rise 5.3% to $1.651 trillion this year, while the U.S. will expand 5.9% to $659 billion, PQ Media predicts … Read the whole story
COMMENTARY
by Greg Ricciardi
Company leaders across industries understand what's at stake right now and are leaning into the types of brand-building activities that can position them competitively … Read the whole story