Search & Performance Insider
Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. It's one of the improvements made … Read the whole story
OpenAI's generative chatbot ChatGPT is now integrated across its local marketing platform Uberall CoreX to reveal revenue opportunities and help drive customer loyalty, sales … Read the whole story
Criteo provides retail media solutions including sponsored ads, on-site display, and off-site ads, to facilitate the buying and selling of online and offline retail … Read the whole story
To bridge the gap between the virtual and physical world, The Plus Company global network of 24 creative agencies is bringing a virtual influencer … Read the whole story
The companies said the partnership will support Japan's digital creators by joining WPP's scale and digital creative expertise with KDDI's Web3 expertise, which includes … Read the whole story
COMMENTARYMarketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences. Read the whole story
- COMMENTARY
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022. Read the whole story
Spending on video services by U.S. households is projected to fall by 8% to around $1,060 per year in four years, according to Ampere … Read the whole story
COMMENTARYThe right thing for brands to do is to voluntarily price their products based on what they are, not who they're for. Read the whole story
