Privacy-focused search engine DuckDuckGo is investing in generative AI with DuckAssist, a feature that uses natural-language tech from OpenAI and startup Anthropic to answer … Read the whole story

Google received over 95% of these right-to-be-forgotten requests, with the remainder going to Microsoft Bing. Read the whole story

YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story

The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story

A new ad campaign and scalable live events are boosting Gen Z engagement. Read the whole story

North American open programmatic CTV ad spend rose 40% in 2H 2022 vs 2H 2021. Read the whole story

While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story

Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time. Read the whole story

As head of identity at Lotame, Heath will drive adoption of Lotame's cookieless identity tool, Panorama ID. Lotame has also promoted three internal staffers … Read the whole story