Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending. Read the whole story
by Laurie Sullivan
Global head of Microsoft Advertising Wilk announced he would step down Thursday. Sainsbury-Carter is the first female to move to the position -- from … Read the whole story
by Laurie Sullivan
Bing is seeing growth in engagement and new users. Microsoft VP/consumer CMO Yusuf Mehdi says browser quality and new capabilities are driving trial and … Read the whole story
by Laurie Sullivan
TikTok has been testing search ads by invite only since March 2022, but three ad-agency sources say reps for the company continue to pitch … Read the whole story
COMMENTARY
by Karlene Lukovitz
Fully 44% of U.S. gamers say they'd likely avoid buying a brand whose ads appear near sexually explicit and other "risky" content. Read the whole story
by Wayne Friedman
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they … Read the whole story
COMMENTARY
by Karlene Lukovitz
The analysis shines a spotlight on CTV's general limitations and lack of transparency when it comes to contextual ad placement. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success, but only 29% can fully predict pipeline … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadcast Group chief operating officer. "The weakness we're seeing is really on the … Read the whole story
COMMENTARY
by Pete Levin, Op-Ed Contributor
When following a health-related handle or searching for a brand name on a social platform, the intent is to fulfill an emotional need. In … Read the whole story
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by Wendy Davis
A federal appeals court has asked the FTC to opine on whether parents can sue YouTube for allegedly tracking their young children for advertising … Read the whole story