Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic search campaigns and wanted to try to estimate in … Read the whole story
by Laurie Sullivan
Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared … Read the whole story
by Laurie Sullivan
Some 88% of adults say they notice OOH ads and nearly 80% are inspired to take action, according to a survey by the Out … Read the whole story
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by Ray Schultz
Of the companies polled, 52% upped their spending on trade shows/events/booths, 41% on website/apps, interactive development and 37% on social media, a study by … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
That skill, essential to a functioning democracy, is fact-checking. We also need critical thinking and being open to changing information. Read the whole story
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by Richard Whitman, Columnist
While media pricing will always be a factor, marketers are more focused on the bigger strategic picture now, according to a report from ID … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Conference case history: How Cicis Pizza bounced back from debilitating losses, bankruptcy and store closings. Read the whole story
by Joe Mandese
Responsibilities include media strategy and buying for TV, OTT and out-of-home media for FanDuel's sportsbook, casino, daily fantasy and racing services, but not audio, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. Read the whole story
by Wendy Davis
"If appropriate and reasonable protections are not put in place, AI could adversely affect privacy and personal liberties or promote bias," the business group … Read the whole story