Google announced on Tuesday several generative AI capabilities and features for developers through a PaLM API and in Google Cloud, as well as new … Read the whole story

Firefox on Tuesday began rolling out Total Cookie Protection (TCP) by default to its Android app that automatically blocks cross-site tracking on consumers' mobile … Read the whole story

Criteo on Tuesday announced a retail media advertising agreement to become the exclusive partner for brands' advertising across ASOS, a global online fashion destination. Read the whole story

"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking … Read the whole story

The Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota. Read the whole story

Android users are urging a federal appellate court to revive a lawsuit claiming that Google misappropriated their bandwidth by allegedly collecting data from idle … Read the whole story

Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of … Read the whole story

The company spent an estimated $35 million on measured media in the U.S. last year, according to agency research firm COMvergence, with about 90% … Read the whole story

Almost half of consumers said they have tried to scan a QR code they saw on TV. Read the whole story

The new offering, Revenue AI for Sales, allows sales teams to spend more time on selling, 6sense says. Read the whole story