Inside Performance
The FTC on Thursday put eight social media and video streaming platforms on notice, seeking information on how they scrutinize and restrict paid commercial advertising that is deceptive or exposes … Read the whole story
Microsoft will integrate the technology behind ChatGPT into its workplace software -- upgrading PowerPoint, Word, Excel and Outlook with new abilities in its latest … Read the whole story
Baidu CEO Robin Li said on Thursday that Ernie is the result of "decades of Baidu's hard work and efforts" during a livestreamed press … Read the whole story
All impressions running on GumGum's ad exchange will now have enhanced brand safety protection through Verity, the company's proprietary and accredited contextual intelligence platform. Read the whole story
Ashwini Karandikar, 4 A's executive vice president of technology and data, discusses the issue. Read the whole story
- COMMENTARY
In one test, automated emails drove over a 1,700% increase in conversion rates from blast emails. Read the whole story
- COMMENTARY
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for … Read the whole story
Cutbacks in part reflect the need to offset rising natural disaster costs driven by climate change. Read the whole story
The biggest media beneficiaries of the revised estimates are radio and cable TV, while broadcast, CTV and digital were all taken down in total … Read the whole story
