Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xbox Digital Store on mobile. Apple and Google will be required to open their mobile platforms to app stores … Read the whole story
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement in 2022. The goal is to ensure … Read the whole story
Google has always been against featuring more ads or paid promotional material than publisher content on a webpage. A study released Monday reveals why. … Read the whole story
Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story
Intersection is running a pilot with the City of Philadelphia through IxNConnect Anywhere, its technology aimed at helping cities improve the urban experience for … Read the whole story
The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the whole story
The home security company is partnering with Google for expanded monitoring, with no-worries messages about package delivery -- not the burglar in the bushes. Read the whole story
YouTube TV has become one of the priciest virtual pay TV providers. Although many say virtuals can be cheaper than traditional TV, they can … Read the whole story
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story
The average global click rate is 3.96%, Sendinblue reports. How are you measuring up? Read the whole story
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn. Read the whole story
Too often brands let loyalty programs go stale. Here's how to freshen them up. Read the whole story
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegral, offering app and game developers free analytics and ad attribution on Mintegral … Read the whole story