Performance Marketing Insider
by Laurie Sullivan, Staff Writer
I asked Google Bard the one question it said it cannot answer. Here's what it wrote back to me in response. Read the whole story
by Laurie Sullivan
Users in the U.S. and U.K. can join a waitlist to access Google's AI chatbot Bard. Calling it an "experiment" to support productivity, creativity … Read the whole story
by Laurie Sullivan
Microsoft's Bing AI chatbot now has the ability to generate images by simply describing the picture in a few words. Bing Image Creator, announced … Read the whole story
by Laurie Sullivan
Sam's Club on Tuesday gave advertisers a way to attribute in-store consumer purchases to online search ads Read the whole story
by Joe Mandese
The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google Glass's demise bring up some takeaways about the fading dividing line between technology and humans. Read the whole story
by Joe Mandese
The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
A copywriter on Reddit recently asked "Are you worried about AI?" and got more than 100 comments, many of them from doomsayers. Read the whole story
by Robert Williams
When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them. Read the whole story
by Sarah Mahoney
Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more. Read the whole story
by Fern Siegel
The Academy will help brands develop marketing efforts to drive up their valuations. Read the whole story
by Sarah Mahoney
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not … Read the whole story
by Joe Mandese
Curran, a 17-year veteran of digital media services, most recently served as executive director, performance strategy at GroupM and previously worked at Digitas and … Read the whole story