Taboola shows consumers are less concerned about inflation, but they will continue to budget and watch their spending. Read the whole story
Whitespark published the 2023 version of its Local Search Ranking Factors study built on a survey of 44 local SEO practitioners who offer opinions … Read the whole story
Data-security company Veza launched an ad/ marketing campaign riffing off the notion of a scapegoat. The company is financially backed by Accel, Blackstone, Google … Read the whole story
Top-line results are considered more significant than other metrics such as return on ad spend and audience reach. Read the whole story
The analysis from Basis Technologies shows a precipitous decline in political ad buys on social media, which is noteworthy given the amount of organic … Read the whole story
SoundHound has announced the launch of Chat AI, a voice assistant that delivers rapid answers to a range of customer queries, for communication that … Read the whole story
Influencers have the single biggest impact on peoples' green choices, according to a Unilever's Dove/ Hellmann's brands/ Behavioural Insights Team project. Read the whole story
Using Sensei GenAI, Adobe says, marketers can select tone of voice, identify key words for creating emails and modify copy on their websites via … Read the whole story