Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has launched several ways to verify information in search -- including perspectives, and the "About this author feature," on Tuesday. The information aims to show brands how to build … Read the whole story
by Laurie Sullivan
Microsoft is bringing the next generation of artificial intelligence (AI) to cybersecurity. Read the whole story
by Laurie Sullivan
Basis can now use marketers' first-party CRM data to engage customers. The feature, which helps advertisers overcome signal-loss challenges, is automated in the platform … Read the whole story
by Laurie Sullivan
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first president. He brings years of experience at agencies as well as his strategic … Read the whole story
by Joe Mandese
While IAS has done numerous platform integrations before, this is the first on a publishing services platform such as Amazon's. Read the whole story
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by Wendy Davis
"Google did not take reasonable steps to preserve electronically stored information," a federal judge ruled Tuesday. Read the whole story
by Colin Kirkland
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-action button, direct WhatsApp integration, and interaction measurement tools. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Who is Gord Hotchkiss? My AI doppelganger is extraordinarily cool, doing stuff I would love to do -- but definitely not on my CV. Read the whole story
by Joe Mandese
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue report from OAREX, noting that outside of Google, Meta, Snap, etc., the next-biggest … Read the whole story
by Joe Mandese
The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25%), wellness (-24%), and financial services (-22%). Read the whole story
by Ray Schultz
The AI capabilities are designed to provide more personalized experiences. Read the whole story
by Joe Mandese
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter … Read the whole story