Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Alibaba, one of China's largest ecommerce companies, this week announced plans to split itself into six independently run companies that could file separate initial public offerings. Read the whole story
by Laurie Sullivan
The searchable hub of all ads served from verified advertisers working with Google allows consumers to learn more about ads and to be more … Read the whole story
by Laurie Sullivan
The Google Cloud integration with Shopify allows its customers using Commerce Components to embed Google-quality search and browsing capabilities into ecommerce websites and mobile … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday launched a pilot program to allow advertising by delegated or authorized providers of certain government services. Read the whole story
by Colin Kirkland
Pinterest is offering advertisers new ways to incorporate sustainability messaging into their Pinterest ads. "From extreme weather events to global food insecurity, the reality … Read the whole story
by Steve McClellan
According to the holding company, the partnership will focus on joint integrations and solutions aimed at helping brands leverage their first party data to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Pure-play internet brands see the least impact from inflation, the CMO Survey reports. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Game Show Network has announced four new game shows, including one in which the competition is based on Yahoo searches. Read the whole story
COMMENTARY
by James Lager, Op-Ed Contributor
As agencies and brands put together their plans to tackle this changing addressability, signal loss may actually drive better outcomes for everyone if we … Read the whole story
by Joe Mandese
"The bigger question to me relates to whether or not the bulk of advertisers who rely on TV today will take a broader view … Read the whole story
by Robert Williams
The pandemic and high inflation have led many people to prefer staples rather than big rewards. Read the whole story
COMMENTARY
by Hilary Wolfe
When humor works the way it should, it's typically magnifying a truth about the product, or magnifying a pain point. And it's funny as … Read the whole story