Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google and the NBA announced updates to the NBA and Google Pixel Arena inside the official NBA app just before the end of the season. The playoffs begin April 15. Read the whole story
by Laurie Sullivan
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traffic to publisher sites -- showing the … Read the whole story
by Laurie Sullivan
Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models via the company's software development AI, Ghostwriter. … Read the whole story
by Laurie Sullivan
Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to make a social impact. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
GPT-4 "is biased, deceptive, and a risk to privacy and public safety," the Center for AI and Digital Policy says in a new FTC … Read the whole story
by Colin Kirkland
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verification through brand-suitability marketing firm Zefr, which … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to … Read the whole story
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by Colin Kirkland
Flipboard, a digital news-reading app deemed "the social magazine," has announced an Android integration with decentralized Twitter-rival Mastodon, allowing Android users to browse posts … Read the whole story
by Fern Siegel
Findings are calculated as a Star Rating, helping to predict long-term brand growth based on an ad's creative quality. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Nothing. Human models often detract from the clothes, while AI models put the focus squarely on the duds themselves. Read the whole story