The Acxiom CEO sees generative AI tech as transformative for advertising, and says the underlying technology must be understood to create benefits for marketers … Read the whole story

Prudential is leveraging Adobe technology -- AI and data -- to develop content and to personalize experiences for clients. Read the whole story

Tetris has announced the rollout of a new loyalty program that will earn players in-game points they can redeem for real-world rewards like a … Read the whole story

For an industry that loves auditing things, maybe it's time for media to begin auditing the reality of truth. Read the whole story

Lawmakers in the Senate are renewing their attempt to pass a controversial bill that would allow news publishers and broadcasters to jointly negotiate for … Read the whole story

Zelle's Josh Fajardo did not start out as a believer in DOOH. But after the pandemic the inventory exploded, putting connected screens in enough … Read the whole story

About two-thirds of consumers who listened to audio with another person said they paid full or some attention to ads. Read the whole story

AI for consumers will usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration. Read the whole story

Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned … Read the whole story

The agency has hired Jon Sklaroff for the new position of senior digital manager Read the whole story