Performance Marketing Insider
by Laurie Sullivan, Staff Writer
SAP has endorsed Coveo's AI search and recommendations platform for Commerce Cloud, giving it credibility across its platform and joint promotional status to SAP Commerce Cloud customers. Read the whole story
by Laurie Sullivan
Google has updated math and logic capabilities in its chatbot Bard by incorporating advancements developed in its Pathways Language Model, a large language model … Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai told 'The New York Times' last week that the Alphabet company plans to integrate its generative AI tool Bard into … Read the whole story
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by Laurie Sullivan
Microsoft Advertising projects 2023 will be a big year for travel, although consumers are more price-conscious. Google is piloting a "price guarantee" badge for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers have little tolerance for disrupted experiences, and 71% say employees expect the same frictionless digital experiences as customers, according to a Catchpoint survey … Read the whole story
by Colin Kirkland
YouTube will double its free live coverage and plans to broadcast all 6 stages for both concert weekends, with additional stages for remote viewers.YouTube … Read the whole story
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by Karlene Lukovitz
CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data. Read the whole story
by Todd Wasserman
For instance, BeReal prompts users at a random time each day to capture a photo or video of whatever they're doing at the time. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Clinique may be thought of as a classic department-store beauty brand. But it's bringing its direct sales to Web3 to prove it can out-meta … Read the whole story
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by Wendy Davis
All Network Advertising Initiative members will have access to a section of SafeGuard Privacy's portal dedicated to the self-regulatory group's code of conduct. Read the whole story
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by Ray Schultz
Instreamatic claims its new contextual product can produce hundreds or thousands of ad variations in a single campaign. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Deinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods. Read the whole story
by Tanya Gazdik
The original Cadillac House, which closed in April 2019, was located on the ground floor of Cadillac's former New York headquarters. Read the whole story
COMMENTARY
by David Mausolf
Incrementality testing, underutilized for years, is a great way to gain reliable information on value -- without privacy infringements. Read the whole story