Performance Marketing Insider
by Joe Mandese
NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to prove it. Read the whole story
by Laurie Sullivan
TubeBuddy, a part of BENlabs, has launched a new tool called Suggested Shorts that identifies the short-form videos of a creator's most engaging moments … Read the whole story
by Colin Kirkland
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansion of its Creator Inclusion Fund to Canada, Germany, Austria, Switzerland and France. Read the whole story
by Wayne Friedman
AVOD company Chicken Soup for the Soul is starting up an ad-selling platform, Crackle Connex, which will tap into over 80 million monthly active … Read the whole story
by Colin Kirkland
QVC and HSN-owner Qurate Retail Group has announced an experiential video-shopping platform called Sune that launched on Tuesday as a beta mobile app focused … Read the whole story
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by Ray Schultz
The launch of the archiving tool allowing users to store data across business-communications channels follows Intermedia's Email Archiving solution onto the market. Read the whole story
COMMENTARY
by Stephen Glasco
For one, consider ways to diversify your content formats and platforms where your brand shows up. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
How could Gen Z be longing for something it never experienced? New research from Horizon Media explains a peculiar -- and pervasive -- flavor … Read the whole story
by Joe Mandese
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developing innovation plans across client teams and educating on the role of technology … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Inflation causes reductions in consumer spending, but Gen Z and Boomers are showing different patterns, Tinuiti reports. Read the whole story
by Rob Williams
Consumers say they're most influenced by advertising on traditional television and mobile phones. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Let's look at why ChatGPT put together a bio for me that was somewhat less than accurate (although it was very flattering to yours … Read the whole story