Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each … Read the whole story
by Laurie Sullivan
The news comes days after Google CEO Pichai hinted to the "Financial Times" that the company would integrate its AI-chat technology into Assistant. Read the whole story
by Laurie Sullivan
Albert.AI proved out an AI-based social and search ad solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. Tests helped … Read the whole story
by Laurie Sullivan
The partnership offers Google Career Certificates in Digital Marketing and ecommerce as part of a Marketing, Digital Marketing, and Marketing Analytics degrees. More certificates … Read the whole story
by Sarah Mahoney
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets. Read the whole story
by Colin Kirkland
In haphazard attempts to monetize Twitter's blue check mark, CEO Elon Musk announced Thursday that Blue subscribers will now see only 50% of ads … Read the whole story
COMMENTARY
by Karlene Lukovitz
In North America, installs were up slightly, but average session length dipped. Revenue/sales rose, but not by double digits. Read the whole story
by Ray Schultz
Google is planning to roll out podcasts to YouTube Music. Read the whole story
by Wayne Friedman
Nielsen is starting up a local TV measurement service for OTT/streaming apps -- content not available on a station's over-the-air channels or through a … Read the whole story
COMMENTARY
by Danielle Wiley
You probably haven't seen a lot of articles about Meta's Branded Content tool lately, but it's important to be aware of how this tool … Read the whole story
by Todd Wasserman
Branding experts shared their perspective and reactions to new logo designs for Pepsi, Nokia and Fanta. Read the whole story
COMMENTARY
by Jessica Phillips
One idea: Leverage UGC across all channels and product gifting programs. Read the whole story
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by Richard Whitman, Columnist
The two organizations have worked together in the past and are now combining to take on some of today's challenging issues like mental health, … Read the whole story