Performance Marketing Insider
Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by AI. Read the whole story
The most-searched subject across the country is how to build a YouTube channel, Clarify Capital reports. Read the whole story
COMMENTARYPrivate label's biggest dollar shares are in refrigerated whipped toppings (57%) and milk (51%). Read the whole story
Ecommerce sales jumped by 13%, consistent with earlier patterns. Read the whole story
The new tool can index more than 500 hours of video per minute, the company says. Read the whole story
Substack launched a "Notes" feature Wednesday that some think resembles Twitter. Now, Twitter is censoring links to the online newsletter platform, showing users an … Read the whole story
"As consumers continue to cut discretionary spending in 2023 amid current consumer sentiment and other key macroeconomic conditions, media companies have had to readjust … Read the whole story
COMMENTARYFASTs are now used daily or weekly by 38% of younger adults -- and 29% of those 46 to 54, finds new survey. Read the whole story
- COMMENTARY
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
In its latest resale report, ThredUp reveals the hottest resale brands by budget, offering an insider's view of the fast-changing circular economy. Read the whole story
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gaming national TV marketing - airings and estimated spending - continues to soar. Read the whole story
