Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by AI. Read the whole story
by Ray Schultz
The most-searched subject across the country is how to build a YouTube channel, Clarify Capital reports. Read the whole story
COMMENTARY
by Steve Ellwanger
Private label's biggest dollar shares are in refrigerated whipped toppings (57%) and milk (51%). Read the whole story
by Ray Schultz
Ecommerce sales jumped by 13%, consistent with earlier patterns. Read the whole story
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by Ray Schultz
The new tool can index more than 500 hours of video per minute, the company says. Read the whole story
by Colin Kirkland
Substack launched a "Notes" feature Wednesday that some think resembles Twitter. Now, Twitter is censoring links to the online newsletter platform, showing users an … Read the whole story
by Joe Mandese
"As consumers continue to cut discretionary spending in 2023 amid current consumer sentiment and other key macroeconomic conditions, media companies have had to readjust … Read the whole story
COMMENTARY
by Karlene Lukovitz
FASTs are now used daily or weekly by 38% of younger adults -- and 29% of those 46 to 54, finds new survey. Read the whole story
COMMENTARY
by Shelly Schroedl
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
by Sarah Mahoney
In its latest resale report, ThredUp reveals the hottest resale brands by budget, offering an insider's view of the fast-changing circular economy. Read the whole story
by Wayne Friedman
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gaming national TV marketing - airings and estimated spending - continues to soar. Read the whole story