Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers considering advertising in China may want to know about censorship. The rules would affect any company advertising on publishers' and ecommerce sites, marketplaces and search engines like
Baidu. Read the whole story
by Laurie Sullivan
Twitter's ad business and time spent on site by users continues to decline. Poor performance has prompted analysts to reduce the company's revenue forecast … Read the whole story
by Laurie Sullivan
Alibaba's chatbot rival to ChatGPT, Tongyi Qianwen, can answer questions in English and Chinese. Alibaba will implement the chatbot across its messaging app and … Read the whole story
by Karlene Lukovitz
Aggregating live channels and VOD, a la The Roku Channel, is now the competitive hot spot. Read the whole story
by Wendy Davis
Two smartphone users are asking a federal appellate court to revive a privacy lawsuit over Google's "Lockbox" program, which allegedly collects information about consumers' … Read the whole story
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by Richard Whitman, Columnist
The "SmartAssets" platform was developed by employees of Locaria, a multilingual content and media consultancy within the group to help brands manage their content … Read the whole story
by Ray Schultz
But most big companies are consolidating vendor contracts to reduce expenses, Foundry reports. Read the whole story
by Joe Mandese
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical … Read the whole story
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by Ray Schultz
Users can manage and close deals with Affinity for Salesforce, the company says. Read the whole story
by Wayne Friedman
Walt Disney may be facing a more difficult linear TV advertising market in the coming months, one analyst says, like other media companies. Guggenheim … Read the whole story
COMMENTARY
by Allysun Lundy, Op-Ed Contributor
To stand out, brands need to stop teaching shoppers to buy only on discount and provide value that can't be discounted. The new definition … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. Read the whole story