Performance Marketing Insider
by Laurie Sullivan, Staff Writer
PLA Extensions, the first integrated retail media solution from Microsoft, allows brands to serve product ads onsite and offsite with one budget while automatically optimizing for performance and
reach. Read the whole story
by Laurie Sullivan
Google on Wednesday announced the general availability of its Assured Open Source Software service to help developers defend against supply-chain security attacks by scanning … Read the whole story
by Laurie Sullivan
Darshan Kantak, former VP of Google Search Ads, has joined Snap, which owns photo messaging app Snapchat, as senior vice president of revenue product. Read the whole story
by Laurie Sullivan
On Tuesday Rakuten shared data to support its significant growth in performance from its Big Give Week in 2022 vs. 2021. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"If it's true that the buyers are driving alt currency, why are they not doing this anywhere else but the U.S.?," asked one expert, … Read the whole story
by Joe Mandese
In a related move, the MRC said Comscore's Mobile Metrix service will also remain unaccredited, although Comscore has pledged to re-enter the accreditation process … Read the whole story
by Joe Mandese
Nielsen estimates audio streaming now accounts for 12% of all radio use in the markets it measures. Read the whole story
by Robert Williams
More than three quarters of marketers said performance and efficiency significantly improve when they implement data analytics in their audience targeting. Read the whole story
COMMENTARY
by Jon Last, Columnist
The start of the baseball season sees the introduction of significant rules changes aimed at speeding up the pace of play and making games … Read the whole story
COMMENTARY
by Evan Gettinger
Not if, but when, these restaurants evolve to something fully automated, how do brands ensure technology enhances rather than undermines the humanity of the … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
The future of media does not solely lie in dominant digital platforms, but in grassroots connections forged by people coming together in real life … Read the whole story