Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of … Read the whole story
by Laurie Sullivan
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search … Read the whole story
by Laurie Sullivan
Reddit is taking steps to expand its ad business. On Thursday the company announced adding three independent agencies to its Independent Agency Program. Read the whole story
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by Laurie Sullivan
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeting audiences without third-party cookies -- using Lotame's Panorama ID universal cookieless identifier … Read the whole story
by Wayne Friedman
Although Roku represents 50% of all programmatic CTV advertising in North America delivered to Roku devices, Amazon has the biggest year-over-year increase -- up … Read the whole story
by Richard Whitman, Columnist
The man behind it is serial entrepreneur Rajiv Dingra, who built and then sold a leading digital and social agency to Dentsu back in … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Today, as Latino Millennials and Gen Z reach adulthood, a third generation of Latinx brands is emerging. These brands are defined by English-first marketing … Read the whole story
by Fern Siegel
The platform taps into both U.S. and international advertisers for maximum revenue potential. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most are recycling content, but most agree investment is a strategic must, Bynder reports. Read the whole story
by Ray Schultz
The email service provider says the new hub will open on May 15 in Costa Rica. It expects to employ 100 people within 12 … Read the whole story