Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft has been working on an AI chip that can train large language models since 2019. Some Microsoft and OpenAI developers have access to them to test performance in GPT-4. Read the whole story
by Laurie Sullivan
Developers of Google Ads and Display & Video 360 have been experimenting with interest-based audience solutions. Read the whole story
by Laurie Sullivan
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and … Read the whole story
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by Laurie Sullivan
Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking … Read the whole story
by Robert Williams
Overall, retail visits fell 4.2% in the first quarter of 2023 compared with a year earlier. Read the whole story
by Fern Siegel
The stirring spot references the legend of Finn McCool, a giant who built a path from Ireland to across the sea to meet his … Read the whole story
by Ray Schultz
The new solution can suggest creative and revisions based on the right emotion, the company says. Read the whole story
by Joe Mandese
As part of its transition to more of a strategy consulting practice, Founder-CEO Terry Young is stepping down from day-to-day management and turning it … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"Slowing down to speed up can be pivotal and just so impactful. Taking that breath, listening, being present." Stephanie Hoppe, calls it "the power … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Inuvo has created a language-model-based, generative AI capable of identifying the words associated with the audience for any product, service, or brand. Read the whole story