Performance Marketing Insider
The evolution of search engine experiences, what it means for SEO and content marketers, and generative AI shortfalls are some of the things Jim Yu, CEO at BrightEdge, spoke about. Read the whole story
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will … Read the whole story
Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. Read the whole story
LTK's 2023 Gen Z Shopper Study shows that the majority of Gen Z's shopping is initiated by social media and creator recommendations. Read the whole story
Marigold's new solution allows brands to field quizzes and surveys to gather preferences and intent. Read the whole story
COMMENTARYThe U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead. Read the whole story
Agency research conducted for the report found that despite tighter corporate purse strings tied to worries about a possible recession, purpose still matters to … Read the whole story
- COMMENTARY
I don't know a single exercise that provokes more cynicism and eye-rolling than the articulation of company values. Read the whole story
- COMMENTARY
Businesses that use M&A to enhance their capabilities can position themselves as client growth centers, which can lead to increased revenue. Read the whole story
Gen Alpha, or Polars, are the first generation that will not remember a time before COVID-19. Read the whole story
