Performance Marketing Insider
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies. Read the whole story
Elon Musk accused Microsoft of using data from Twitter without permission to train its chatbot,then threatened to sue the company. Microsoft retaliated by ending … Read the whole story
Tree Goat Media, which uses AI and machine learning to identify moments in content, recently launched Marbyl, a search, discovery and measurement tool for … Read the whole story
COMMENTARYOn average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of … Read the whole story
Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least. Read the whole story
Some larger brands lost hundreds of thousands, at least temporarily, with few clicks in return. Ad buyers also reported major issues surrounding ad performance … Read the whole story
The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers … Read the whole story
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attentive says. Read the whole story
COMMENTARYOne thing's for sure: MediaPost's Outfront Forum in New York City this Wednesday will be discussing that -- in real life. Read the whole story
COMMENTARYAlready the world's largest sustainably-run online nursery, its CEO is cultivating more growth, emphasizing climate data and customer service. Read the whole story
- COMMENTARY
To connect with buyers' emotions, we need to think about content in different flavors or "personalities." Read the whole story
