Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ad spend slowed on retail media sites in Q1 2023 vs. the holiday 2022 quarter. Sponsored Ads spend declined 9.50% quarter-over-quarter. The silver lining in the report released Tuesday is … Read the whole story
by Laurie Sullivan
The expansion of the Google Cloud Startup Program to blockchain companies offers up to $6 million in partnering grants and several hundred thousand more … Read the whole story
by Laurie Sullivan
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the first three months of 2023. Analysts polled by FactSet forecast Microsoft to report … Read the whole story
by Laurie Sullivan
Sam's Club is connecting advertisers with a certified network of agencies and technology providers in a program that aims to optimize and scale their … Read the whole story
by Joe Mandese
As it enters its third year, Jared Belsky's conversion-focused shop lands the media AOR for the casual dining chain with a focus on precise, … Read the whole story
by Colin Kirkland
Sprout Social is launching "The Arboretum," a community platform where social media managers and marketers can connect with peers, learn new skills and exchange … Read the whole story
COMMENTARY
by Karlene Lukovitz
Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital … Read the whole story
COMMENTARY
by Jordan Harper
QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also … Read the whole story
by Sarah Mahoney
Sales of pricey makeup, fragrance and skincare products jumped 16% in the first quarter. Read the whole story
by Ray Schultz
Adobe users were affected Tuesday morning, but the company speedily performed maintenance, a report says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But most firms have exceeded their expectations, Integrate reports. Read the whole story
COMMENTARY
by Joe Mandese
The IAB NewFronts' updated agenda kicks off at 8:30 AM May 1 with a conversation about "AI and the Future of Creative Transformation" between … Read the whole story
COMMENTARY
by Joe Mandese
How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining! Read the whole story