Performance Marketing Insider
Ad spend slowed on retail media sites in Q1 2023 vs. the holiday 2022 quarter. Sponsored Ads spend declined 9.50% quarter-over-quarter. The silver lining in the report released Tuesday is … Read the whole story
The expansion of the Google Cloud Startup Program to blockchain companies offers up to $6 million in partnering grants and several hundred thousand more … Read the whole story
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the first three months of 2023. Analysts polled by FactSet forecast Microsoft to report … Read the whole story
Sam's Club is connecting advertisers with a certified network of agencies and technology providers in a program that aims to optimize and scale their … Read the whole story
As it enters its third year, Jared Belsky's conversion-focused shop lands the media AOR for the casual dining chain with a focus on precise, … Read the whole story
Sprout Social is launching "The Arboretum," a community platform where social media managers and marketers can connect with peers, learn new skills and exchange … Read the whole story
- COMMENTARY
Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital … Read the whole story
- COMMENTARY
QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also … Read the whole story
Sales of pricey makeup, fragrance and skincare products jumped 16% in the first quarter. Read the whole story
Adobe users were affected Tuesday morning, but the company speedily performed maintenance, a report says. Read the whole story
- COMMENTARY
But most firms have exceeded their expectations, Integrate reports. Read the whole story
COMMENTARYThe IAB NewFronts' updated agenda kicks off at 8:30 AM May 1 with a conversation about "AI and the Future of Creative Transformation" between … Read the whole story
COMMENTARYHow do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining! Read the whole story
