Performance Marketing Insider
PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies. Read the whole story
Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the … Read the whole story
Yahoo has made announcements that span from its ad division to its sports platform, including a partnership with a retail ecommerce platform and the … Read the whole story
Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by … Read the whole story
Google is offering to smooth the subscription process for publishers and readers. The platform’s Reader Revenue manager is being offered in what What’s New in … Read the whole story
- COMMENTARY
Google seems to be doubling down on its efforts to promote the Privacy Sandbox as an alternative to the HTTP cookie. In a blog … Read the whole story
"Trust and transparency throughout the buying and selling process is paramount," begins a statement Nielsen sent to clients this morning, as part of its … Read the whole story
Meta says it's doing an analysis to assess refund "opportunities." Read the whole story
With 84% of the U.S. planning to observe the holiday somehow, the National Retail Federation predicts spending to reach a record $35.7 billion. Read the whole story
- COMMENTARY
Marketers need an identity strategy that allows for a mixture of authenticated, cohort and contextual solutions. Read the whole story
The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story
Microsoft issued a statement Thursday, calling it "probably the darkest day in our four decades in Britain," and adding that the wrong message is … Read the whole story
