Performance Marketing Insider
There has been a spike in content posted to YouTube that it is calling "analog horror" -- a genre that uses vintage media effects from TV broadcasts, VHS tapes, and … Read the whole story
On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and … Read the whole story
Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party … Read the whole story
MGID says move will allow publishers to deliver advertisements and monetize content. Read the whole story
- COMMENTARY
Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of … Read the whole story
Sixty-nine percent of those surveyed by Nielsen agree audience fragmentation in the age of streaming poses significant challenges in their reach of target audiences. Read the whole story
- COMMENTARY
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement." Read the whole story
COMMENTARY"We would have to re-plumb our entire industry," Stagwell Chief Media Officer Deidre McGlashan suggested. Read the whole story
"Saying that JIC certification should require MRC accreditation just doesn't really make sense," Paramount's ad sales president said during the JIC's opening panel Thursday … Read the whole story
- COMMENTARY
With a younger average age, larger households, and higher education levels, Latinos will be the workforce spending money, paying into systems that will need … Read the whole story
The CTV offering is now available in Canada, the U.K., Brazil and several European markets, as well as the U.S. Read the whole story
Consumers are still spending it up, and seem less worried than economists think they should be. Read the whole story
The tech giant's sales jumped 9% to $127.4 billion, and profits of $3.2 billion smashed expectations. Read the whole story
