IAS and Lumen Research believe the partnership will change the way digital ad impressions are measured for attention-first advertising. The technology follows the eyes … Read the whole story

YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shorts into awareness campaigns. It also introduced the YouTube Select Run of Shorts … Read the whole story

Every Web search in Brave Search is now served by its own index after removing all search API calls to Bing, which previously represented … Read the whole story

The global campaign intends to help diners find and book tables at some of the most sought-after restaurants, with a focus on customer experience … Read the whole story

Shopify added Criteo as an app in 2022. Since then the commerce media company has seen a 36% YoY increase in new Shopify merchants … Read the whole story

Siding against Google, a judge refused to dismiss the Department of Justice's lawsuit claiming the company used anticompetitive tactics to monopolize digital display advertising. Read the whole story

"For this, we needed your help. We need a great button ending to end the video like this super good-looking newfronts audience," YouTube creator … Read the whole story

A funny thing happened on the ad industry's way to a Big Data solution for measuring media currencies. It just got a lot smaller. … Read the whole story

Video streaming services' paid TV spending fell 21% to a projected $1.1 billion from April 2022-23 vs. $1.4 billion the year before. Read the whole story

Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more. Read the whole story