Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue. Read the whole story
by Laurie Sullivan
Amazon unveiled a slate of streaming content and ad capabilities at the IAB's 2023 NewFronts Monday. Amazon Live will now produce shoppable livestream content … Read the whole story
by Laurie Sullivan
Unlikely partners Apple and Google jointly submitted a proposal for industry specification to help fight misuse of Bluetooth location-tracking devices for unwanted tracking. Read the whole story
by Laurie Sullivan
DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising. Read the whole story
by Joe Mandese
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed. Read the whole story
by Wayne Friedman
NBCU is starting up new ad innovations, combining its linear TV networks and Peacock -- including a company-wide "takeover" effort for a brand. Read the whole story
COMMENTARY
by Joe Mandese
After spending an hour pitching newfront attendees on its ability to create authentic human connections, Snap unveiled "My AI" to supplement or replace them. Read the whole story
by Ray Schultz
AdRoll has launched what it calls an automation builder -- a tool designed to help digital marketers launch email and social and display ads … Read the whole story
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by Wendy Davis
Google has defeated a lawsuit brought by Minnesota and New York residents who claimed the company violated state privacy laws by retaining data about … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers are wary of AI, but demand personalized experiences, Twilio Segment reports. Read the whole story
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by Ray Schultz
The platform launched with content on personal finance, and will move into home, consumer tech, travel and fashion in the coming weeks. Read the whole story
by Joe Mandese
"This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen's measurement of TV viewing … Read the whole story